Privacy policy

Privacy statement

If you make use of our web shop, Sapph can process the personal details you provide and data on your usage of the site. The responsible party for this processing in compliance with the Law for protection of personal details is Sapph Distribution B.V. (from here on referred to as ‘Sapph’). Sapph has reported the processing of information related to this website to the Authority Personal Details under number .



What personal details does Sapph use and for what?


The execution of orders

When you place an order, Sapph processes your name, address, city, phone number, e-mail address, gender, order information and payment information. If you create an account, Sapph also registers your password. Sapph uses this information for the dispatch of orders and the management of your account.  

The information necessary for placing orders is stored until two years after conclusion of the order. If you have created an account, Sapph will store your account details until 2 years after you have deactivated your account. Sapph stores financial information until 7 years after the conclusion of the order.




Sapph can also ask for your birth date and both the birth date and gender of possible family members, so Sapph can send you and your family members an appropriate gift on your respective birthdays.



Advertisements and newsletters 

Also, with your permission Sapph can use your details to send you newsletters by e-mail [and showing you advertisements] with information and special offers on Sapph products. The contents of these advertisements and newsletters will be adjusted to your interests as much as possible, based on your earlier order behaviour, click behaviour on the site and additional details like the gender and birth date of you and possibly your family members, as well as information on your preferences for certain collections and productions Sapph can ask for with certain promotional offers.

When you use our web shop, Sapph also registers your IP address to be able to show you the correct language and currency.

If you have given Sapph permission to send you newsletters, Sapph will store your information until 2 years after you have unsubscribed from the newsletter. For the purpose of determining your interests, your order history of the past 24 months is taken into consideration.



Job applications

If you indicate that you have interest in working at Sapph or if you send a job application form, Sapph will use the personal details you provide in a recruitment and selection procedure. Sapph’s policy includes not asking any sensitive information from jobseekers (e.g. race/ethnic origins, political stance, religious/philosophical convictions, membership of a trade union). Sapph  always tries to respond to your job application as soon as possible.


If we cannot offer you an appropriate job based on your application, we will store your information for another year, except if you have given us permission on your application form to store your information for a longer period, in case an appropriate job opening comes up in the future.



Disclosure to third parties

Without your permission, Sapph will not disclose your information to third parties, except if they are legally obligated to do so or in the case of a merger or an acquisition by another party, which would mean your information can be disclosed to the other party it merges with or by whom it will be acquired.


Furthermore, Sapph can make use of third party services in executing its own services, like IT suppliers that host the web shop or send newsletters for Sapph. These third parties are, based on their agreements with Sapph, obligated to only use your information as commissioned by Sapph and for the purposes listed in this privacy policy, and to secure your information adequately.



Access, correction and objection

If you want to know what information Sapph has collected, or you want Sapph to delete or change this information, or you do not want Sapph to use your personal details for direct marketing purposes, please contact us.




Would you like to stop receiving Sapph’s newsletter? It is very simple to unsubscribe using the link on the bottom of the newsletter, or on the ‘My account’ page if you have already created an account.




Sapph stores your information on their own servers. These servers are secured both physically and with firewalls and password protection. Only Sapph employees who need it for the execution of the purposes as outlined above can access your information. Furthermore, all Sapph employees who have access to your information are obligated to keep it secret. Sapph’s suppliers who need to have access to your information for the execution of their services must take the same security precautions and must also bind their employees to secrecy. 



Exclusion from responsibility for external links  

Sapph’s web shops op could contain links to other sites on the internet or web shops who do not fall under our control. Sapph does not accept any responsibility for the protection of privacy or the contents on the pages that are linked. Therefore, Sapph explicitly dissociates itself from all contents on all third party pages that are linked on Sapph’s webpages.




To ensure that Sapph’s website works correctly, Sapph makes use of cookies. If you choose to disable cookies in your browser, please note that you will not be able to use all the functions of the web shop anymore.




 The contents of this web shop are protected by copyright and are property of Sapph Nederland B.V.


Business address:


Hoofdveste 10


3992 DG Houten


The Netherlands


Phone number general affairs: +31 (0) 30-6346619 


Fax number general affairs: +31 (0) 30-6346612 





Every Monday until Friday from 09:00 until 17:00.





Chamber of Commerce number: 53143124 


VAT identification number: NL8507.65.730.B.01